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What are Technology Roadmaps?


Technology Roadmaps 101

Successful companies utilize product or technology innovation is one of the most important differentiator that accelerates value creation. A technology roadmap is a plan that matches short-term and long-term goals with specific technology solutions to help meet those goals. It is a plan that applies to a new product or process, or to an emerging technology.


A well articulated and executed Technology Roadmap presents the company with many opportunities such as differentiated products/technologies, insights in to “value proposition”, faster time to market, improved customer engagement and growth.

Technology Roadmap development & execution includes:

Strategic-area-focus-ketan-deshpande-anoka-county-minnesota-mnArea of Focus/Interest:

Companies must clearly identify specific platforms/product category (types) targets. Selection should include a comprehensive assessment of existing products/technologies, competitive bench marking and market trends to meet short and long term growth plans.



Wide variety of inputs (internal & external) should be used to clearly document the “ask/need”. Validated and measurable “ask/need” ensures that products/services can be developed to meet the needs and benefits can be monetized which yields high quality of returns.


technology-roadmap-example-ketan-deshpande-anoka-county-minnesota-mnTechnology Roadmap:

Identify how (specific actions or tasks that need to be completed) “ask/need” can be met. Roadmap should at least have executable details, metrics and desired lead times. This is internal to the company. Successful companies also leverage collaborations and/or partnerships to accelerate solution development.


Follow-up-ketan-sharad-deshpande-anoka-county-minnesota-mnExecute and Follow Up:

Innovation is never complete with out execution and disciplined follow up with major stake holders is critical to ensure that investments are aligned with market conditions to maximize the ROI.


Please read other related articles,

Business Strategies-Article 1 of 8 – Growth Through Innovation

Business Strategies-Article 2 of 8 – What is Innovation

Business Strategies-Article 3 of 8 – Types of Innovations

Stay tuned for the next article which will be “Operational Excellence”


Ketan_sharad_deshpande_maple_grove_mnThe author, KetanDeshpande, lives in Minnesota and writes about a variety of topics in his blog such as global economy, market and industry trends, successful strategies for businesses, and others. Leveraging his global strategic leadership experience from the manufacturing industry to offer insights in to how businesses can meet the sustainable growth and profitability goals.

Ketan Deshpande is also passionate about sustainability and renewable energy; he curates and shares latest updates in his blog posts. Recently the Southern Minnesota Municipal Power Agency(SMMPA) of Litchfield, Minnesota, endorsed Ketan Deshpande for an energy conservation project.

This blog also features memorable events, travel experiences and his favorite places to visit in the great state of Minnesota.

Blog by Ketan Sharad Deshpande, Anoka county, Minnesota, MN

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