Most executives will state that "we have too many cost reduction opportunities" but when asked how many will specifically drive profitable growth then they may answer "I am not sure but they should". Such broad based initiatives that are taken up as a result of problem can result in "cost reduction fatigue" where cost reductions are unsustainable or are not aligned with the long term profitable growth.
Successful companies utilize product or technology innovation is one of the most important differentiator that accelerates value creation. A technology roadmap is a plan that matches short-term and long-term goals with specific technology solutions to help meet those goals. It is a plan that applies to a new product or process, or to an emerging technology.