Sales and business development are the same. Right ? No doubt both activities lead to growth, however they achieve this very differently. Read on to understand how strategic business development can accelerate revenue growth, build collaborative partnerships with customers and leads to sustained competitive advantage by leveraging organizations Operation Excellence.
Rapid business growth (organic) is critical lever for accelerated value creation. Business leaders need to have a clearly defined, articulated mission/vision statement, and high performance team are critically important to achieving and sustaining rapid growth in a business. A robust Business Development Strategy should strike a balance between the following levers along with a favorable customer experience to meet short and long term growth goals.