Successful companies manage Innovation strategically to drive sustainable and profitable growth. Doblin identifies 10 distinct types of innovations across three categories. Configuration, Offering and Experience.........
Gone are the days when Europe’s “tech” sector largely comprised consumer-oriented e-commerce businesses – often blatant knockoffs of successful US companies. Today, Europe is the home of real pioneering innovation, led by what Atomico calls “deep tech” – the kind of artificial intelligence developed by Google’s DeepMind. Deep tech accounted for $1.3 billion of European venture investments in 2015, delivered in 82 rounds, up from $289 million, delivered in 55 rounds, in 2011.
Innovation is critical to drive differentiation and value in the eyes of the customer. Successful companies manage innovation as a strategic priority.
Innovation strategies are key to driving sustainable and profitable growth.
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